Keywords: Dynamic capabilities
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2021) 39 (8): 1005–1023.
Published: 16 August 2021
... each brand and business model architectural move in a coherent way, emphasizing the alignment challenges of each positioning option. This study also sheds another light on “dynamic capabilities,” as companies not only need to mix, remix and orchestrate business model architecture decisions...
Journal Articles
Marketing Intelligence & Planning (2020) 38 (5): 637–652.
Published: 03 April 2020
...Pablo Ledesma-Chaves; Jorge Arenas-Gaitán; Rosario Garcia-Cruz Purpose Taking into account the resource-based view and the dynamic capabilities theory, the main aim of this research is to analyse how the intensification of the internationalisation process entails a solution for the problems...
Journal Articles
Marketing Intelligence & Planning (2020) 38 (2): 167–180.
Published: 26 June 2019
... research stream showing the effects and performance of heterogeneous firm drivers and resources. Academic research to date has paid a little attention to the interrelationship between market share as a performance metric, dynamic capabilities and product (brand) innovation. The current study bridges...
Journal Articles
Marketing Intelligence & Planning (2016) 34 (5): 671–691.
Published: 01 August 2016
.... Findings – An influence of RM on strategic organisational dynamic capabilities (DCs) is recognised, which appears as significant to sustain DCs and subsequent competitive advantage. Based on this influence, this paper proposes a conceptual framework of capacity building that could survive through...
Journal Articles
Marketing Intelligence & Planning (2013) 31 (6): 698–727.
Published: 21 October 2013
...-markets E-market capabilities Strategic fit Dynamic capabilities Buyers Suppliers Industry participants Benefits Needs Qualitative research The success of any business operating in a business-to-business (B2B) environment is contingent on their ability to market their products...
Journal Articles
Marketing Intelligence & Planning (2013) 31 (4): 337–366.
Published: 14 June 2013
... more effectively and developing dynamic capabilities that respond to the needs of buyers and suppliers in the industries in which they operate, given that some e‐markets find it difficult to attract and retain industry participants (Chien et al., 2012) and because industry participants exploit...

or Create an Account

Close subscription notice
Close access options