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Keywords: Eco-friendly packaging
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–27.
Published: 27 July 2026
...Gunjan Shokeen; Aastha Verma; Manish Das; Charu Shri; Dinesh Kumar Purpose Businesses and consumers face significant obstacles to adopting of eco-friendly packaging (EFP). This study identifies the primary barriers to EFP adoption and explores their interrelationships. Design/methodology...
Includes: Supplementary data
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (2): 186–198.
Published: 10 October 2022
...Anwar Sadat Shimul; Isaac Cheah Purpose This paper aims to examine the influence of eco-friendly packaging on consumers' responses. A research framework is examined to identify significant antecedents of eco-friendly packaging behaviour, namely environmental responsibility, knowledge, attitudes...
