... Brent M. Wren can be contacted at: wrenb@uah.edu © Emerald Group Publishing Limited 2014 Managers Employee attitudes Behavioural sciences Sales force Finding and keeping good salespeople is one of the most challenging tasks for sales organizations. Sales managers need to more...

.... There will be a positive relationship between FLE job satisfaction and their organisational commitment. © Emerald Group Publishing Limited 2010 Customer orientation Employee attitudes Employee behaviour Job satisfaction Public sector organizations In recent years, there has been an ongoing global...

... to identify customer requirements (thereby trust and relationships are important), and when direct cost control is less of an imperative. Professional services characterize this category. Services marketing Personnel Employee attitudes Service quality Empowerment During the 1970s, many service...

... offerings of the organization (Arndt, 1983). © MCB UP Limited 1996 Commitment Employee attitudes Internal marketing Trust The growing literature on services marketing has clearly identified the pivotal role of employees in the implementation of services marketing programmes...

... culture Corporate strategy Employee attitudes Market research Marketing McCarthy & Stone plc Congratulations. You have just been hired as marketing director for Leviathan plc, makers of the world′s finest glopiter, glopiter machines. A company that is undisputedly the leader in its field...