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Keywords: Employee orientation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1353–1383.
Published: 10 October 2024
... synthesis of employee orientation (EO) and customer orientation (CO) influences the long-term market performance and survivability of firms, particularly in the context of emerging markets. Design/methodology/approach A panel dataset of the top 500 firms listed on the National Stock Exchange of India...
