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Keywords: Energy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (6): 580–592.
Published: 20 September 2011
...Michael Harker; Lyndon Simkin; Sally Dibb Purpose This paper aims to explore how segmentation is often undertaken in practice, highlighting problems commonly encountered. It is based on the deregulated and highly competitive UK market for energy, namely gas and electricity supply. The case...
