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Journal Articles

Segmenting the energy market: problems and successes

Lyndon Simkin, Sally Dibb
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (6): 580–592.
https://doi.org/10.1108/02634501111166094
Published: 20 September 2011
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Journal Articles

Marketing knowledge and the value of segmentation

Sally Dibb, Philip Stern, Robin Wensley
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (2): 113–119.
https://doi.org/10.1108/02634500210418536
Published: 01 April 2002
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Journal Articles

The marketing planning experience: a UK and Portuguese comparison

Sally Dibb, Minoo Farhangmehr, Lyndon Simkin
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (6): 409–417.
https://doi.org/10.1108/02634500110405414
Published: 01 November 2001
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Journal Articles

Prioritising target markets

Lyndon Simkin, Sally Dibb
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (7): 407–417.
https://doi.org/10.1108/02634509810244417
Published: 01 December 1998
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Journal Articles

Market segmentation: strategies for success

Sally Dibb
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (7): 394–406.
https://doi.org/10.1108/02634509810244390
Published: 01 December 1998
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