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Journal Articles

Marketing knowledge and the value of segmentation

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Sally Dibb, Philip Stern, Robin Wensley
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (2): 113–119.
https://doi.org/10.1108/02634500210418536
Published: 01 April 2002
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Journal Articles

How health managers see prescribing

Available to Purchase
Philip Stern
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (2): 104–112.
https://doi.org/10.1108/02634500210418527
Published: 01 April 2002
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