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Keywords: Energy industry
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (6): 580–592.
Published: 20 September 2011
... is also featured. The case is appropriate for modules in marketing strategy, target marketing and marketing management, at MBA, MSc or advanced UG levels. Energy Energy industry Consumers Marketing Marketing strategy Pricing Identify subgroupings of customers based on a mix...
