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Keywords: Environmental awareness
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Journal Articles
Green innovation and environmental awareness driven green purchase intentions
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 624–638.
Published: 03 May 2022
...Hashim Zameer; Humaira Yasmeen Purpose The purpose of this study is to explore the role of environmental awareness, environmental concerns, and green innovation toward green purchase intentions. This paper theoretically extends the existing knowledge on the subject matter and adds value...
