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Keywords: Environmental knowledge
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Journal Articles
Consumers' preference for eco-friendly packaged products: pride vs guilt appeal
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (2): 186–198.
Published: 10 October 2022
..., and message framing, to determine their relative importance. Design/methodology/approach A set of hypotheses is tested across two studies. Findings Study 1 (n = 160) shows that attitude is an important mediator between consumers' environmental responsibility and environmental knowledge...
Journal Articles
Exploring nuances of green skepticism in different economies
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (4): 449–463.
Published: 03 January 2020
.... environmental values and environmental knowledge) in both countries. José Milton de Sousa-Filho can be contacted at: miltonsousa@unifor.br 03 10 2018 05 01 2019 02 03 2019 15 06 2019 29 08 2019 05 11 2019 28 11 2019 01 12 2019 © Emerald Publishing Limited...
