..., and an understanding of the company's strategy selection and future directions. Eight in total were interviewed similar to qualitative research by Drumwright (1994) ; these included one CEO, one branch manager, four marketing executives, and two environmental managers. Since little is known about the consequences...

.... Originality/value The paper opens up the debate on a subject that is clearly going to be high on the agenda for years to come. Peter Jones can be contacted at: pjones@glos.ac.uk © Emerald Group Publishing Limited 2008 Sustainable development Marketing Green marketing Environmental...

... Publishing Limited 2006 Green marketing Environmental management Consumption Brands The earliest publications on green consumer behaviour as an issue of importance to marketing planners appeared around 1970. After a lull in interest, there was a boom in research throughout the 1990s...

... Consumers Communications Advertising Environmental management China Advertising in China today bears little resemblance to the industry of a few decades ago, when it was still officially regarded as the “essential corruptor of capitalism” (Pollay et al., 1990). Since China's adoption...