...Henry Boateng; John Paul Kosiba; Diyawu Rahman Adam; Kwame Simpe Ofori; Abednego Feehi Okoe Purpose This study aimed to ascertain the relationship between experiential value, brand attachment and brand loyalty. The authors employed the attachment theory as the theoretical framework...

...Sajad Rezaei; Naser Valaei Purpose The purpose of this paper is to investigate the impact of post-usage usefulness (PUU), experiential value, and apps channel satisfaction on consumer continuance intention in using the smartphone apps retail channel for shopping activities. The study proposes...

...Geetika Varshneya; Gopal Das; Arpita Khare Purpose The purpose of this paper is to review the academic literature on the experiential value to appreciate the developments in the area in the last decade; propose a conceptual framework delineating the determinants and outcomes of experiential value...