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Keywords: Extrinsic attributes
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (4): 367–387.
Published: 14 June 2013
...Vanessa Quintal; Ian Phau Purpose The purpose of this paper is to examine brand familiarity, extrinsic attributes, self‐confidence, perceived quality and six dimensions of perceived risk for their effects on purchase intentions between the prototypical and me‐too brands of MP3 players. Design...
