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Keywords: Factor structure
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Journal Articles
Using Schmid–Leiman solution with higher-order constructs in marketing research
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (4): 513–526.
Published: 04 April 2022
...Piyush Sharma; Bharadhwaj Sivakumaran; Geetha Mohan Purpose This paper aims to introduce the Schmid–Leiman solution (SLS) as a useful tool to interpret the results of higher-order factor analyses in marketing research irrespective of the type of higher-order factor structure used (formative...
