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Journal Articles

Using Schmid–Leiman solution with higher-order constructs in marketing research

Piyush Sharma, Bharadhwaj Sivakumaran, Geetha Mohan

Marketing Intelligence & Planning (2022) 40 (4): 513–526.

https://doi.org/10.1108/MIP-01-2022-0025

Published: 04 April 2022

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Journal Articles

Cultural differences in deliberate counterfeit purchase behavior

Piyush Sharma, Ricky Y. K. Chan, Nebojsa Davcik, Akiko Ueno

Marketing Intelligence & Planning (2022) 40 (1): 121–137.

https://doi.org/10.1108/MIP-10-2020-0460

Published: 23 November 2021

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Journal Articles

Exploring the role of spiritual leaders as celebrity business founders and brand endorsers

Piyush Sharma, Deepak Sardana, Narain Gupta, Denni Arli

Marketing Intelligence & Planning (2022) 40 (1): 105–120.

https://doi.org/10.1108/MIP-07-2021-0225

Published: 23 November 2021

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Journal Articles

Moderating effects of socio-cultural values on pro-environmental behaviors

Olivia Koon, Ricky Y.K. Chan, Piyush Sharma

Marketing Intelligence & Planning (2020) 38 (5): 603–618.

https://doi.org/10.1108/MIP-10-2019-0534

Published: 12 March 2020

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Journal Articles

Threat, efficacy and message framing in consumer healthcare

Nachiketas Nandakumar, Bharadhwaj Sivakumaran, Arti Kalro, Piyush Sharma

Marketing Intelligence & Planning (2017) 35 (4): 442–457.

https://doi.org/10.1108/MIP-07-2016-0117

Published: 06 May 2017

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Journal Articles

Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework

Piyush Sharma, Ricky Y. K. Chan

Marketing Intelligence & Planning (2016) 34 (3)

https://doi.org/10.1108/MIP-12-2014-0228

Published: 03 May 2016

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Journal Articles

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

Rajat Roy, Fazlul K. Rabbanee, Piyush Sharma

Marketing Intelligence & Planning (2016) 34 (1): 117–136.

https://doi.org/10.1108/MIP-08-2015-0157

Published: 01 February 2016

View article titled, Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

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Journal Articles

Using spotlight effect to curb counterfeit consumption – an experimental investigation

Lingjing Zhan, Piyush Sharma, Ricky Y. K. Chan

Marketing Intelligence & Planning (2015) 33 (4): 556–574.

https://doi.org/10.1108/MIP-04-2014-0076

Published: 01 June 2015

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Using Schmid–Leiman solution with higher-order constructs in marketing research

Cultural differences in deliberate counterfeit purchase behavior

Exploring the role of spiritual leaders as celebrity business founders and brand endorsers

Moderating effects of socio-cultural values on pro-environmental behaviors

Threat, efficacy and message framing in consumer healthcare

Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

Using spotlight effect to curb counterfeit consumption – an experimental investigation

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