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Journal Articles

Cultural differences in deliberate counterfeit purchase behavior

Piyush Sharma, Ricky Y. K. Chan, Nebojsa Davcik, Akiko Ueno

Marketing Intelligence & Planning (2022) 40 (1): 121–137.

https://doi.org/10.1108/MIP-10-2020-0460

Published: 23 November 2021

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Journal Articles

Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework

Piyush Sharma, Ricky Y. K. Chan

Marketing Intelligence & Planning (2016) 34 (3)

https://doi.org/10.1108/MIP-12-2014-0228

Published: 03 May 2016

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Journal Articles

Using spotlight effect to curb counterfeit consumption – an experimental investigation

Lingjing Zhan, Piyush Sharma, Ricky Y. K. Chan

Marketing Intelligence & Planning (2015) 33 (4): 556–574.

https://doi.org/10.1108/MIP-04-2014-0076

Published: 01 June 2015

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