... as inappropriate and associated with the patriarchal mainstream to which they were opposed. © MCB UP Limited 1997 Feminism Magazine publishing Marketing Media Product launch When I sit at the desk in my study, which is bang next to the kitchen so I can bake cakes and write at the same time...

... of the consumer. Bibliographies Feminism Marketing theory Sociology The work of feminist scholars tends to go beyond the description, explanation, or understanding of phenomena (Ozanne and Stern, 1993). Feminist theory and research incorporates the twin aims of social criticism and social change...

... the workplace in managerial roles, women’s particular strengths and abilities are increasingly recognized as having a valuable place in the organization of the future, and the organizations which choose to ignore the benefits of this so‐called“feminization” of the workplace are ill‐equipped to compete...

... for further research. © MCB UP Limited 1997 Behavioural sciences Consumer behaviour Feminism Gender Phenomenology Years ago a person, he was unhappy, didn’t know what to do with himself ‐ he’d go to church, start a revolution ‐ something. Today you’re unhappy? Can’t figure...

... to the intersubjective construction of a postmodern feminist perspective of hedonistic consumption. Concludes that Sh! offers unique opportunities for co‐creations of a new service encounter ‐ a female playspace. © MCB UP Limited 1997 Consumer behaviour Feminism Gender Postmodernism Retailing Services...

...Pierre McDonagh; Andrea Prothero Provides an overview of ecological feminism (ecofeminism) and discusses the implications for marketing. Shows how ecofeminist perspectives demand that we question not only the destruction of the environment but also our fundamental social relations and structures...

... a feminist framework which goes beyond the rejection of positivist approaches towards a holistic, experiential understanding of consumer behaviour. © MCB UP Limited 1996 Consumer behaviour Feminism Methodology Research Traditional research protocols, it is argued (Oakley, 1981), have...