... 07 2023 30 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Box office Cinema Digital era Film Filmmaker Movie Moviegoer New normal Theatre Within the flickering dimmed light of a theatre, as the hum...

...Vijaya Patil; Hema Date; Satish Kumar; Weng Marc Lim; Naveen Donthu Purpose This study explores the making of box-office collection using the Indian film industry, Bollywood, as a case. Design/methodology/approach This study conducts in-depth interviews with cinematic experts in the Indian...

... in the domain of media, film or cultural studies. Design/methodology/approach The case study benefits from a mixture of survey questionnaires, in‐depth interviews and focus groups drawing on a range of themes from Nollywood's target audience in the diasporas over a three‐year period (2005‐2007). Findings...

...Simon Hudson; Vincent Wing Sun Tung Purpose The purpose of this paper is to understand and identify the marketing strategies and specific promotional tools used by film commissions to attract the production of films and television. Design/methodology/approach The paper involves in‐depth...