...Perry L. Parke; Prachi Gala; Pramod Iyer; Stefan Sleep; Mona Sinha Purpose This paper links employees’ relationship orientation, or their sense that the organization respects their contribution, to value co-creation and overall firm performance. It also measures the effects on innovation...

...Yufan Wang; Michael Song; Haili Zhang; Sansan Monest Sib Purpose Firms aiming to enhance firm performance require specific investment and qualification of capability. However, the relationship between these factors and firm performance is influenced by boundary conditions. This study focuses...

...Lijuan Bai; Xiangbin Yan; Guang Yu Purpose The aim of this study is to determine the impact of different dimensions of consumer engagement in social media on firm performance in social media. Design/methodology/approach Beyond likes and comments, combined with the interactive behavior...

...Nebojsa Davcik; Nicholas Grigoriou Purpose The purpose of this paper is to address how marketing assets and resources of the firm perform under different product (brand) innovation conditions using the dynamic marketing capabilities (DMC) research perspective. The study contributes to the DMC...

...Thomas Anning-Dorson Purpose The purpose of this paper is to examine the effect of market demand on innovation-firm performance relationship in service firms. The paper further analyzes the extent to which market demand influences the effect of product innovation on firm performance and how...