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Keywords: Firm value
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1353–1383.
Published: 10 October 2024
... 2024 04 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Customer orientation Employee orientation Balanced orientation Financial distress Firm value Employees and customers are the salient stakeholders for firm success...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (1): 23–39.
Published: 17 November 2023
... in this research, firm value and corporate reputation, were significant for the analysed panel sample. Furthermore, employee satisfaction influences customer engagement as an independent and moderating variable, just like brand value. Originality/value This research contributes to the emerging stream...
