... Channel competition Digital coupon Collaboration B2B market Game theory As e-commerce continues to mature, logistics services expand, and digital technologies advance, an increasing number of manufacturers have adopted direct-to-consumer online channels (Ranjan and Jha, 2019). This dual...

...Mark Taylor; Vince Kwasnica; Denis Reilly; Somasundaram Ravindran Purpose The purpose of this paper is to use the game theory combined with Monte Carlo simulation modelling to support the analysis of different retail marketing strategies, in particular, using payoff matrices for modelling...

...Hashim Zameer; Ying Wang; Humaira Yasmeen; Amirhossein Akhavan Mofrad; Rashid Saeed Purpose The purpose of this paper is to design a game theory based model that not only provide theoretical basis to control brand counterfeiting, but it also provide a mechanism to enhance brand revenue. Design...

... A structural model using game theory is developed to search the optimal strategies for both online and traditional channel retailers. Findings Our model results show that consumer's online purchase cost consistently has a valuable impact on a firm's profit, and consumer's online purchase cost shows a much...