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Keywords: Green branding
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (1): 189–205.
Published: 26 June 2025
...Seema Bhardwaj; Ritika Chopra; Weng Marc Lim; Satish Kumar Purpose Sustainability now represents a strategic necessity rather than a marketing afterthought, making green branding central to contemporary business. This study aims to present a state-of-the-art overview of green branding, covering...
