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Keywords: High technology
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Journal Articles
Design and innovation strategies within “successful” high‐tech firms
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1999) 17 (3): 161–168.
Published: 01 June 1999
...Dave Crick; Marian Jones Reports on an ongoing empirical study into the characteristics and strategies of “successful” technologically oriented UK firms. Using survey data from samples of winners of the Queen’s Award for Technological Achievement and a comparative group of high‐technology firms...
Journal Articles
The validity of the product life cycle in the high‐tech industry
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (1): 4–10.
Published: 01 February 1997
...‐competitive market” and doing this “the wrong way is bound to cause you major problems”. © MCB UP Limited 1997 Computer software High technology Marketing Product lifecycle Since its adoption by marketing, the product life cycle (PLC) has achieved universal acceptance because of its...
Journal Articles
Strategic Marketing Management in Hi‐tech Industries: A Stock‐taking
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (1): 15–21.
Published: 01 February 1994
... 1994 Competitive advantage High technology Innovation International marketing Marketing management New product development Strategic planning The challenge to marketing management of high technology results from the need to work co‐operatively, at least to some degree...
