... salesperson on intended purchase behavior in a non‐Western culture, Hong Kong. Design/methodology/approach The research was designed as a personal interview survey of purchasers and non‐purchasers of product from direct selling companies in Hong Kong. A street‐intercept method of personal interview...

...Kaman Lee Purpose The purpose of this paper is to identify important factors that affect Hong Kong adolescent consumers' green purchasing behaviour. Design/methodology/approach A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random...

...Zhen Xiong Chen; Yizheng Shi; Da‐Hai Dong Purpose The paper's aim is to investigate the antecedents and outcomes of the relationship between providers and consumers of a “high‐credence” service, in Hong Kong. Design/methodology/approach A model of antecedents and outcomes was constructed...

... centre in Hong Kong assessed the effect of quality improvements made in response to the findings of its first phase, with respect to patient satisfaction and intention to revisit. Data were collected by questionnaire‐based interviews with more than 1,000 patients visiting the centre. Findings...

... collected by street interviews with 207 consumers of financial services in Hong Kong were analysed by the research tool for this study is a questionnaire‐based survey on the quality of financial services in Hong Kong. Customers were interviewed on the streets in the major commercial districts in Hong Kong...

...Ronnie Chu Ting Cheung Purpose To identify key success factors related to internet advertising, in the specific case of a portal directed at a teenage audience in Hong Kong; to derive a generally applicable formula for measuring the effectiveness of internet advertising. Design/methodology...

... advertising using the affective response approach, rather than content analysis. The results show that Hong Kong advertisers use significantly more transformational messages than in US services advertising. Advertising message strategies and cultural values often relate in a non‐random way. Informational...

...Gerard Prendergast; Shuk Wai Ng; Lee Lee Leung Retail shopping bags are a form of secondary packaging, which are provided by retailers (free of charge) to customers as a means of transporting merchandise. In Hong Kong, the reuse of shopping bags is a common phenomenon. What are the important...

... to manoeuvre their long term relationships with franchisees by adjusting support services, perceived value of trade name, and perceived switching costs. Franchising Retailing Location Channel relationships Hong Kong The study of retail location decision can be traced back to the work...

...Alan K.M. Au Investigates whether there is any room for church advertising in Hong Kong. The research was a cross‐sectional survey and questionnaires were used as the instrument to collect the required data. The results clearly demonstrated that church advertising should be further developed...

... is questionable. A survey of 552 Hong Kong citizens was conducted to examine how consistent consumers’ actions were with their attitudes towards seven environmentally sensitive products. The results have shown that consumers’ environmental concern is not reflected in their purchasing behaviour. This calls...

...Xiaohe Zhang; Ho Po Yuk This paper aims to examine the determinants of foreign direct investment (FDI) in China by investigating Hong Kong’s manufacturing industries established in Guangdong province, and to compare the difference between market‐oriented and export‐oriented, and between capital...

...Alan Ching Biu Tse Aims to estimate the design factors for surveys in Hong Kong. The design factor is to be used for estimating the true standard errors in surveys, using non‐simple random sampling methods. The resulting modified standard error can provide more accurate statistical computation...

...Kam‐Hon Lee A critical review of the papers from the Development of Chinese Banking Conference held in Hong Kong in October 1986. Topics covered include regional studies; competitive strategies, a strategic marketing review; management perceptions of marketing effectiveness; Chinese banking...