Keywords: Hospitality industry
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Journal Articles
Marketing Intelligence & Planning (1997) 15 (4): 190–194.
Published: 01 July 1997
... consideration is an essential one (like a medical service, or a legal service), then the customer’s reservation price becomes higher; in other words, his or her willingness to pay increases (see Appendix for an illustration of this concept in the hotel industry). Differential advantage Hospitality...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (1989) 7 (9-10): 48–49.
Published: 01 September 1989
...Richard Teare Important developments in the hospitality industry in the 1980s are reviewed and their implications for the 1990s discussed. It is proposed that social and demographic changes will continue to produce a great influence on the demand for hospitality services. Continued success...

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