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Keywords: IT
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (6): 13–17.
Published: 01 June 1992
... new investments in information technology will enable companies to achieve both of these objectives. In view of its strategic impact it is important for senior managers in the sector to understand the current stage of development of IT. Over the past 20 years there have been several attempts...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (6): 31–36.
Published: 01 June 1992
... needs. Once the systems of one computer host have been mastered, then it may be appropriate to add additional services as it is unlikely that one online host will be able to satisfy all your information needs. Contact names and addresses for all the online hosts mentioned are given in Appendix I. Its...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (6): 37–44.
Published: 01 June 1992
...Jacek Kryt; Stanley J. Paliwoda Reveals that management information systems (MIS) as a concept is still embryonic in Poland and struggling to adjust to the sea change in Polish politics evidenced since the demise of Communism. Information is key and its gathering must reject the requirements...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (6): 5–12.
Published: 01 June 1992
... organization then it may find it difficult to become one. Its first priority needs to be to develop the quality of its organizational conversation. © MCB UP Limited 1992 IT Networking Organizational structure Planning Learning organizations THE LEARNING ORGANIZATION: HOW PLANNERS CREATE...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (2): 4–9.
Published: 01 February 1992
... in this situation and provides practical hints on procedures to overcome them, gained from its use to forecast changes in one new industry, the market analysis industry. Since new industries rarely have established trade organizations to carry out such Delphi studies, the role could be played by institutes...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (5): 16–22.
Published: 01 May 1991
..., operational data, market intelligence data, market research data and external data. As well as the data there are the functional aspects of the MKIS and its role in support of information gathering, evaluation, processing, dissemination, analysis and control. In order to provide the sound theoretical basis...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1990) 8 (2): 11–19.
Published: 01 February 1990
