... of image brightness. Design/methodology/approach Drawing on a deep learning analysis of 85,975 images on a social media platform in China, this study investigates visual complexity in FGC. Findings The results indicate that pixel-level complexity increases both the number of likes and shares...

... and emic as well as interpretative group techniques to data analysis. Suggests that men consume male grooming products to alter their body and body image and proposes that through changing this image, the respondents aimed either to create or to alter their “self‐identity”. Also suggests...

... as ongoing creation and negotiation of shared identity. Gay and lesbian people(s) gather as neo‐tribes “...a small community to which people are intensely, if temporarily, attached by means of shared self‐images” (Warde, 1994, p. 888). These groupings and scenes are bound by shared consumption rituals...

... in marketing do not emphasize aspects associated with professionalism. More specialized areas do tend to be a little more demanding, but the image of professionalism conveyed in the personnel job advertisements are much higher. Discusses this difference between the images conveyed by the two disciplines...

...Malene Djursaa The article presents, through research findings of British images of themselves and others, Britain′s competitive image position, in relation to EC partners. Results show a remarkable recovery of self‐esteem, when considering specific products rather than products in general...

... it are discussed, as well as the pitfalls that are likely to occur. New and imaginary case studies are used throughout to illustrate points. A review of the subject literature is included. Advertising Evaluation Image Marketing Motivation Research Production Planning Number 5 Motivation Research...