Keywords: Individual behaviour
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Journal Articles
Marketing Intelligence & Planning (2012) 30 (7): 740–756.
Published: 19 October 2012
...‐instruction”. An individual's behaviour and attitudes are affected by habitual conduct because they are a function of an individual's past experience and the ability to accomplish specific tasks (Limayem et al., 2004). In such instances, habitual conduct has a positive influence on individuals...
Journal Articles
Marketing Intelligence & Planning (2008) 26 (5): 459–480.
Published: 01 August 2008
... Drivers Individual behaviour Individual psychology Individual conflict “Social demarketing” refers to strategies attempting to influence individuals and/or organizations to decrease or stop doing behaviours that harm themselves, others, or the environment. This definition is intentionally broader...
Journal Articles
Marketing Intelligence & Planning (2002) 20 (1): 22–27.
Published: 01 February 2002
... selfishness with co‐operative strategies. It is argued that selfishness may be crucial to successful relationships and may produce greater economic welfare than pervasive collectivism. © MCB UP Limited 2002 Relationship marketing Co‐operation Competitive strategy Individual behaviour...
Journal Articles
Marketing Intelligence & Planning (1996) 14 (6): 65–68.
Published: 01 November 1996
... meaning. Individual behaviour Language Organizational behaviour Psychology References Alvesson , M. and Wilmott , H. (Eds) (1992 , Critical Management Studies , Sage , London. Arnold , S. and and Fischer , E. (1994 , “ Hermeneutics and consumer...

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