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Keywords: Informational support
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (5): 952–976.
Published: 07 January 2025
... role of autotelic personality traits. Design/methodology/approach Using a purposive sample of 465 s-commerce users in Malaysia, data analysis was conducted using partial least squares structural equation modeling (PLS-SEM). Findings This study demonstrates that informational support is a key...
