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Keywords: Institutional theory
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Journal Articles
Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (2): 186–212.
Published: 15 July 2020
... to achieve the sustainable development goals. Sustainable development goals Multi-stakeholder partnerships Collaboration Governance Stakeholder engagement Institutional theory In September 2015, the United Nations established the sustainable development goals (SDGs), also known...
Journal Articles
Institutional theory and international market selection for direct selling
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (4): 538–555.
Published: 01 June 2015
...Charles B. Ragland; Lance Eliot Brouthers; Scott M. Widmier Purpose – The purpose of this paper is to use a theoretical framework (institutional theory) to predict international market selection (IMS) for the direct selling industry. Design/methodology/approach – The authors use independent...
