Aymen Sajjad
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Journal Articles

Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals

Gabriel Eweje, Aymen Sajjad, Shobod Deba Nath, Kazunori Kobayashi
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (2): 186–212.
https://doi.org/10.1108/MIP-04-2020-0135
Published: 15 July 2020
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Journal Articles

Advertising skepticism, need for cognition and consumers’ attitudes

Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, Mansoor Ahmad, Saquib Yusaf, Aymen Sajjad, Salman Waheed
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (6): 678–693.
https://doi.org/10.1108/MIP-11-2017-0273
Published: 18 June 2018
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