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Saquib Yusaf
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Journal Articles
Advertising skepticism, need for cognition and consumers’ attitudes
Available to PurchaseMuhammad Mustafa Raziq, Qazi Mohammed Ahmed, Mansoor Ahmad, Saquib Yusaf, Aymen Sajjad, Salman Waheed
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (6): 678–693.
Published: 18 June 2018
