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Keywords: Interpersonal influence
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Journal Articles
Marketing Intelligence & Planning (2015) 33 (5): 763–783.
Published: 03 August 2015
... “consumer attitudes towards e-deals” as the focal construct and relates it to other social-psychological constructs; that is, perceived value (H1) and price consciousness (H2). In addition, consumer attitudes (H3), interpersonal influence (H4a, H4b), and perceived behavioural control (H5) predicts...

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