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Keywords: KAP framework
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–24.
Published: 22 September 2026
... Consumer engagement Word-of-mouth Perceived self-efficacy KAP framework Sustainable development goals (SDG-13) Funding statement: No funding was received for this research. The 21st century is marked by the pressing challenge of climate change, necessitating immediate actions...
Includes: Supplementary data
