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Keywords: Knowledge processes
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Journal Articles
Foreign firms and advertising knowledge transfer in Vietnam
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (3): 173–182.
Published: 01 June 2003
... content, and more concerned with elements of execution style. © MCB UP Limited 2003 Marketing Knowledge processes Advertising Vietnam When Vietnam began economic reforms in 1987, a new period of rapid economic growth and modernization was ushered in. Among the changes under reform...
