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Keywords: Lifestyle fashion retailing
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Journal Articles
A study of lifestyle fashion retailing in China
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (1): 46–60.
Published: 18 July 2019
... Lifestyle fashion retailing Shopping behaviours Lifestyle fashion retailing started in Western countries in the early 1990s and has become popular since the 2000s, although this novel business model only emerged in China in recent years (Davidson et al., 2017). Western lifestyle retailers...
