... of 93 research articles on eWOM and CBBE were critically reviewed using the systematic literature review method. Findings This study has consolidated the antecedents of eWOM from the extant literature. It has identified eight antecedents of eWOM including information or argument quality, loyalty...

...Kallol Das Purpose The purpose of this paper is to review the academic literature on relationship marketing (RM), conduct a content analysis of the same for the purpose of classification and provides a comprehensive bibliography. Design/methodology/approach A range of online databases were...

...Stephen Brown According to John Grant’s New Marketing Manifesto, contemporary consumers “act their shoe size not their age” by resolutely refusing to grow up. They are not alone. Managers too are adopting a kiddy imperative, as the profusion of primers predicated on children’s literature...

... Upon Urbino’s windy hill, Had sent no runners to and fro © MCB UP Limited 2000 Marketing Literature Post‐modernism Ireland All art is a labour to bring again the golden age (William Blake). Consider the evidence. Willie’s father was an impecunious commercial artist...

...Michael Valos; Michael Baker Compares and contrasts the Australian and international literature which has examined the determinants of export performance with a view to developing a model which will assist in improving what is generally considered to be low levels of achievement by Australian...

... that Western literature on generic business and corporate strategies is any less effective than the Thirty‐six Chinese Classical Strategies of War which tend to be more definitive in nature. Much synergy can in fact be achieved by extending lessons in strategies from both the East and the West...