... and/or publication of this article. 27 10 2024 26 01 2025 22 02 2025 18 03 2025 18 04 2025 10 06 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Digital luxury marketing Systematic review Literature review TCM...

... associated with them (Ribot, 1887 ; Shum, 1998). Shum (1998) , who first conceptualized temporal landmarks, has described them as distinct points in time that are “more salient on shared social calendars or personal timetables than other points.” Temporal landmark Literature review TCCM framework...

... Digital media consumption OTT platforms Streaming services Literature review Thematic analysis Connectivity has created a diverse manifold of globalization. The term over-the-top (OTT), refers to the “video-on-demand” platforms, and has expanded phenomenally on a global scale over the past few...

... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Augmented reality marketing Literature review Bibliometric analysis Digital marketing Consumer interaction Sutherland (1965) first introduced the concept of a see-through head-mounted...

... rights only Product advantage Bibliometric analysis Content analysis Literature review New product development Product performance New product development (NPD) is paramount for a firm’s competitive advantage because it helps firms safeguard their market position and improve...

... 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Product benefits Product attributes Bibliometric analysis Content analysis Literature review Consumer behavior Consumer motivation Figure 1 shows the thematic map...

... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Customer experience Bibliometric analysis Co-citation analysis Literature review This study, therefore, makes the following contributions to the CX literature. First, we map the CX literature's evolutionary path...

... the current state of literature. The bibliography may be considered as a ready reference for contemplating future research in the area. Originality/value The extant literature revealed that no study so far has captured a literature review in the area of experiential value. Thus, this could be seen...