...) , Wong and Dhanesh (2017) Source(s): Created by author Digital luxury marketing Systematic review Literature review TCM Of the 162 articles, the largest share was acquired by empirical studies (93%; N = 151), while conceptual pieces represented 6% (N = 10...

... is the corresponding author and can be contacted at: shengbi@bit.edu.cn 11 03 2024 30 07 2024 25 09 2024 20 12 2024 08 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Temporal landmark Literature review TCCM framework...

... and satisfaction provided by the platforms, even though the majority of the literature was shifting toward cross-border content. To synthesize existing OTT research, the current study combines bibliometric techniques and a methodological literature review using the PRISMA framework (Swain et al...

... a strategic path for future studies, presenting potential avenues to foster the growth of relevant theories and evaluate AR’s marketing impact. The bibliometric method was used to study and examine the prevalence of ARM. Bibliometrics provide a transparent, logical, and systematic literature review...

... rights only Product advantage Bibliometric analysis Content analysis Literature review New product development Product performance New product development (NPD) is paramount for a firm’s competitive advantage because it helps firms safeguard their market position and improve...

... 19 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Product benefits Product attributes Bibliometric analysis Content analysis Literature review Consumer behavior Consumer motivation Distinguishing product attributes...

... Limited Licensed re-use rights only Customer experience Bibliometric analysis Co-citation analysis Literature review While firms were predominantly occupied with improving the quality of their offerings until the mid/late nineties, a strategic shift then occurred that led them...

... the current state of literature. The bibliography may be considered as a ready reference for contemplating future research in the area. Originality/value The extant literature revealed that no study so far has captured a literature review in the area of experiential value. Thus, this could be seen...