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Keywords: Long‐range planning
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (2): 4–9.
Published: 01 February 1992
... of management education. © MCB UP Limited 1992 Delphi method Forecasting IT Long‐range planning Planning New technology 4 MARKETING INTELLIGENCE & PLANNING 10,2 P roblems can be encountered when Delphi is used to forecast the future of a new industry. Using Delphi to Forecast in New...
