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Keywords: Manufacturing strategy
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Journal Articles
Whose customer is it anyway? Exploring firm power dynamics in consumer markets
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 482–499.
Published: 05 September 2025
... be contacted at: Diego.alvaradokarste@uvu.edu 23 09 2024 29 12 2024 11 03 2025 28 06 2025 09 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Business strategy Manufacturing strategy Persuasion Retail marketing...
Journal Articles
Japanese international marketing strategy
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (11): 36–46.
Published: 01 December 1995
.... It is undertaken, not because it will solve a particular problem, but because it may contribute to solving a number of seemingly unrelated problems. By way of contrast, Americans are typically more narrowly focused. Competitive strategy International marketing Japan Manufacturing strategy Marketing...
Journal Articles
Marketing Health‐check!
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (2): 4–7.
Published: 01 February 1991
... are summarised in the form of a manager′s checklist; with each item corresponding to a “key marketing success factor” found to set apart the top‐performing companies. © MCB UP Limited 1991 Marketing Success United Kingdom Medium‐sized business Manufacturing strategy Surveys 4 MARKETING...
