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Keywords: Market demand
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Journal Articles
Moderation-mediation effect of market demand and organization culture on innovation and performance relationship
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (2): 222–242.
Published: 03 April 2017
...Thomas Anning-Dorson Purpose The purpose of this paper is to examine the effect of market demand on innovation-firm performance relationship in service firms. The paper further analyzes the extent to which market demand influences the effect of product innovation on firm performance and how...
