.... The purpose of this paper is to investigate and compare the motives behind the equity modes of foreign market entry in Norway. Design/methodology/approach Employing a cross sectional survey, a sample of 146 firms consisting of 42 international equity joint ventures (IJVs), 53 cross‐border mergers...

... on branding, and market entry into European markets. The island of Taiwan (officially known as the Republic of China) is a state in East Asia which has limited recognition from the international community as a sovereign nation. Taiwan's rapid industrialization and growth during the latter half...

..., market entry and branding strategy, with particular reference to corporate branding versus product branding. Findings The choice of branding strategy is determined in the conditions under study by five antecedent factors and three moderating variables, which are expressed as a visual model and eight...

... strategy R&D Market entry New product development The R&D/marketing interface and its role in the new product development (NPD) process have been extensively studied during the past 20 years. Researchers have examined the underlying reasons for the success or failure of NPD projects...

...Scott G. Dacko Notes that much is known in the academic literature about factors that may be influential in firms’ market entry timing decisions. Specifically, in response to a competitors’ pioneering new product introduction, academic research finds many conditions that suggest a greater...

...Adam J. Koch In the associated paper “Selecting overseas markets and entry modes: two decision processes or one?”, it was proposed that market selection and market entry mode selection be looked upon as two aspects of one decision process. Examines a wide spectrum of factor categories...

...Adam J. Koch Contrary to the prevalent theory approaches that treat market selection and market entry mode selection as two related but essentially separate decisions, this paper argues that these should most appropriately be looked on as two aspects of one decision process. It proposes...

... for pharmaceuticals may therefore involve more complicated considerations in accordance with these new arrangements in the legal and regulatory environments. Further research into relationships among these variables and the mediation effect is therefore indicated. Marketing strategy Market entry Phamaceutical...

...‐expansion in post‐crisis Asia. © MCB UP Limited 2000 Multinationals Local economy Marketing strategy Market entry South‐East Asia South‐East Asia, comprising the ten members of the Association of South‐East Nations (ASEAN) – Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar...