... Marketing journal Citation analysis Author characteristics Journals Marketing information This paper provides a historical review of one journal within the field of marketing, i.e. Marketing Intelligence & Planning (MIP) for the period 1990‐2010. According to Lichtenthal (2008 , p. 83...

... in a meaningful way. Originality/value This is an extremely new and original concept for businesses to apply. Pamela Johns can be contacted at: pljlatco@aol.com © Emerald Group Publishing Limited 2010 Marketing intelligence Marketing information Competitive strategy Corporate strategy...

... appropriate case studies, if their cognitive development is of a high order, while their grasp of the background context to the case studies used is fairly limited. © Emerald Group Publishing Limited 2009 Case studies Marketing information Education Universities Many of the students...

... Marketing information Serials Classification Journal publishers Several studies have explored patterns of referencing and citations in different journals (Bettencourt and Houston, 2001a, b ; Cote et al., 1992 ; Goldman, 1979 ; Hamelman and Mazze, 1973 ; Leong, 1989 ; Muehling et...

...). Closing the circle of export market information generation and use, the commitment of full‐time staff to exporting is moderately correlated with the instrumental/conceptual use of this information, as previously defined. Export commitment was also measured by the existence of marketing...

... as a holistic way of providing subject knowledge in relationship marketing, information technology and analytics coupled with experiential learning. Practical implications The course in data mining provides practical skills in information technology, marketing analytics and problem‐solving that provide...

... of collected information (Adams et al., 1998 ; Hart et al., 1999 ; Henry, 1992 ; Hedin, 1992 ; Hamrefors, 1999), as studies show that collected market information and analysis to often is not used (Langerak et al., 2004 ; Ottum and Moore, 1997 ; Troy et al., 2001...

...Kjell Toften Purpose To test empirical relationships between export market information use and export knowledge and export performance. Design/methodology/approach Confirmatory factor analysis, using LISREL 8.50, based on a postal survey. The setting selected was the Norwegian seafood industry...

... the specific context of financial services. Relationship marketing Information research Marketing information There are reasons to be cautious, however. It would seem that the discussion is much similar to the one in the 1990s on whether relationship marketing constituted a new paradigm...

... the gap between academia and practice. These are retro‐marketing and experiential marketing. © Emerald Group Publishing Limited 2004 Marketing theory Marketing information The popular success of textual marketing in the brave, new gullible world of university business education...

..., and that the allied explication of research rigour will likewise enhance the efficacy of research in marketing. © Emerald Group Publishing Limited 2004 Market research Research Marketing information Business environment Falling trade barriers worldwide, the global convergence of media...

... and strategy setting” by practitioners. An earlier Australian study found that the awareness and use of planning tools was low. © Emerald Group Publishing Limited 2004 Marketing audit Marketing information Marketing assets A report from the National Audit Office (2003) concluded...

... are sometimes sold as hardbacks, paperbacks, audiotapes, and even CD‐ROMs. Information industry Marketing information Marketing strategy Marketing theory Product management Product strategy As the world’s economy enters the Information Age, all types of digital data become more important...

... of the British electronics industry; 4. 4compare the practices of marketing managers with the recommended formal concepts concerning the importance of understanding the competitive situation. Competition Competitive strategy Electronics industry Marketing information Strategic marketing...

...Chandra S. Amaravadi; Subhashish Samaddar; Siddhartha Dutta Marketing knowledge and expertise are a critical corporate resource for carrying out strategic decision making that supports marketing functions. Intelligent marketing information systems (IMkIS) can offer a way for marketing managers...

... suggested that “personal involvement” was the key to advertising success. © MCB UP Limited 1994 Advertising Consumer behaviour Consumer behaviour Decision making Marketing communications Marketing information Models Today′s world is characterized by a growing incidence of change...

... Decision making Marketing information Marketing management Marketing planning Models Problem solving Strategy Research design which is misled by weak problem definition increases the risk of irrelevant sampling procedures and samples. When this occurs,the error is compounded. By focusing...

... systems grow from within rather than arrive from without the enterprise. © MCB UP Limited 1991 Direct selling Marketing information Database marketing 2 CREATING A MARKETING INTELLIGENTSIA Abstract and Keywords Creating a Marketing Intelligentsia Gordon Wills, Bev Bruce and Timmie Duncan...

... relationship. © MCB UP Limited 1991 Database management Marketing information Marketing management Forecasting 36 MARKETING INTELLIGENCE & PLANNING 9,1 T rade marketers have no choice but to remain au fait with the impending information revolution, in their treatment of the buyer/seller...

... the development of marketing information systems to handle the greater amount of information available as a natural evolution and an essential component of successful information management. NN21 Marketing Intelligence Since Marketing Intelligence & Planning is now the definitive source of insights into marketing...