...-use rights only Marketing activities Social media Marketing communications Advertisers are among the top users of Generative AI (GenAI) tools, with 39% reporting that they use ChatGPT regularly in their work and 11% reporting that they use it more than once a week (Shelley, 2024...

... on developed market. The findings offer managerial ideas in targeting non-private label consumers. The test of moderating variables expands the understanding on attitude-intention link. Gender Malaysia Marketing activities Private labels Switching intention General neophobia H1...

... Ethics Pharmaceutical industry Sales Marketing activities Qualitative methods Ethics in general and business ethics in particular, have been the subject matter of a large philosophical debate across cultures (Kulshreshtha, 2005) and in the many fields of social and business sciences...

... is to measure the dispersion of conversations (Godes and Mayzlin, 2002) and the connection points (Goldenberg et al., 2001). Co-creation Viral marketing Marketing activities Marketing channels Weblog Weblog (blog) communities enable viral word-of-mouth, supporting the sharing of ideas...

...”, or research which builds on earlier studies and explicitly allows the research to evolve and develop through distinctive stages over a given time period. © MCB UP Limited 1996 Marketing activities Marketing management Qualitative techniques Services marketing Service quality Qualitative...

... (Loos, 1993). Another might be the “pussy mop”, which consisted of four small boots attached to a tiny household mop. The boots are put on a cat which is then left to wander around the kitchen floor, cleaning as it goes (Loos, 1993). © MCB UP Limited 1995 Marketing activities Product...