... the complex dynamics of chatbot adoption and offers valuable insights for organizations in the services sector. Design/methodology/approach The meta-analysis draws on 561 correlation coefficients from 56 studies, encompassing 60 samples with an aggregated sample size of 25,511 participants. It employs...

...Yini Chen; Ting Chi; Lu Yuan Purpose This study addresses the fragmented understanding of factors driving consumer behavior in omnichannel (OC) retailing by synthesizing and analyzing antecedents through a meta-analysis, offering a comprehensive framework to resolve inconsistencies and integrate...

.../implications The meta-analysis main and moderator analysis results provide several insights for marketing managers that assist them in developing an effective gamification in mobile app strategy. Originality/value The findings reveal novel insights, encompassing both the bright and dark sides...

.... Design/methodology/approach We employed meta-analysis to synthesise effect sizes from 45 studies encompassing 50 independent samples (N = 19,503) to illuminate the negative facets of AI's impact on customer responses. Findings Adverse effects of AI, including privacy concern, perceived...

... the moderating factors and the antecedent factors affecting consumers' perceptions of chatbot anthropomorphism. Design/methodology/approach The authors collected 72,782 unique data points from 42 articles and 82 samples using a meta-analysis. Based on the stimuli-organism-response (SOR) model, the impact...

... meta-analyses on MGB application in marketing that also considers the effect of various moderators, it thus adds knowledge to the literature on MGB in marketing. It will also help the future researchers to understand MGB as a framework and its application in marketing. Meta-analysis Meta-analytic...

...Michela Cesarina Mason; Stephen Oduro; Rana Muhammad Umar; Gioele Zamparo Purpose The purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which...

... consumers' behavioral intention. Design/methodology/approach The study synthesizes the results of 19 quantitative studies on AR marketing by using the meta-analysis technique. Findings The findings reveal that interactivity and augmentation are salient AR attributes that offer users both hedonic...

... enterprises (SMEs) performance relationship through a meta-analysis. Design/methodology/approach Empirical studies from 57 independent peer-reviewed articles, including 66,741 firms, were sampled and analysed. Both subgroup and meta-regression analyses (MARA) were used to test the hypotheses of the study...

..., on perceived crowding (Park and Zhang, 2019). Retail crowding Satisfaction Negative emotions meta-analysis Moderators FUNDAÇÃO DE AMPARO À PESQUISA DO ESTADO DO RIO GRANDE DO SUL – FAPERGS 19/2551-0001794-4 There is a common belief among retailers that crowded stores generate more...

... review and a quantitative integration of the main findings regarding the attributes and effects of ESQ. Design/methodology/approach A meta-analysis was conducted of 134 studies regarding ESQ. Based on the extant literature, authors propose a conceptual model that review quality attributes, meta...