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Keywords: Meta-essentials
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Journal Articles
Marketing Intelligence & Planning (2026) 44 (3): 524–549.
Published: 05 September 2025
... cultural and product-specific distinctions. Design/methodology/approach This meta-analysis synthesizes data from 81 articles (86 studies) using the Meta-Essentials Excel tool to analyze effect sizes and moderation effects, uncovering consistent patterns and contextual variations in omnichannel (OC...

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