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Keywords: Mobile/email marketing
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Journal Articles
Swapnarag Swain, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Raiswa Saha, Nimit Gupta, Rajni Grover
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (3): 310–328.
Published: 14 February 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Permission marketing Systematic literature review Mobile/email marketing Lexicometric analysis Greater penetration of Internet and smartphone led to widespread use of e-mail marketing and mobile advertising...
