...Mark Taylor; Vince Kwasnica; Denis Reilly; Somasundaram Ravindran Purpose The purpose of this paper is to use the game theory combined with Monte Carlo simulation modelling to support the analysis of different retail marketing strategies, in particular, using payoff matrices for modelling...

...Geng Cui; Man Leung Wong; Guichang Zhang; Lin Li Purpose The purpose of this paper is to assess the performance of competing methods and model selection, which are non‐trivial issues given the financial implications. Researchers have adopted various methods including statistical models and machine...

...M. Mostafa Purpose This study uses intelligent modeling techniques with the purpose of examining the effect of various demographic, cognitive and psychographic factors on organ donation in Egypt. Design/methodology/approach Two artificial neural network models (multi‐layer perceptron neural...

... profitability to market growth and market share, the parameters which underpin models such as the BCG matrix (Doyle, 1998 , p. 111). The values on the axes are logarithmic, as was the case in the original BCG matrix. If a company such as MG Rover sets out to reposition itself (Marketing, 2002) from its...

...Peter R.J. Trim Reference to the strategic marketing and corporate intelligence interface is made explicit in this paper, and various contributions to the field of competitive intelligence are highlighted. A conceptual model, known as the strategic corporate intelligence and transformational...

...Martin Benkenstein; Brian Bloch Discusses the model of industrial development, the S‐curve model and the model of technological life cycles. Shows that these three models are based on similar assumptions and are, therefore, closely related. The analysis shows, furthermore, that the models have...