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Keywords: Motor industry
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Journal Articles
Consumer preferences and policy implications for the green car market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (6): 810–827.
Published: 05 September 2016
... and the economy. Richard Tay can be contacted at: rtay888@gmail.com 31 08 2015 13 01 2016 27 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Green issues Automotive industry Market share Conjoint analysis Motor...
Journal Articles
The lean dealership – a vision for the future: “from hunting to farming”
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2000) 18 (3): 112–126.
Published: 01 June 2000
...John S. Kiff The European retail motor industry is currently facing an unprecedented number of major forces for change. For independent dealer businesses to survive, they must clearly demonstrate to consumers that they represent the best possible channel for the acquisition and maintenance...
Journal Articles
The Automobile Market in Saudi Arabia: Implications for Export Marketing Planning
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (1): 28–36.
Published: 01 January 1993
... 1993 Export Marketing Motor industry Saudi Arabia 28 MARKETING INTELLIGENCE & PLANNING 11,1 The Kingdom of Saudi Arabia canclaimto have one of the largest export markets in the world for automobiles. The Automobile Market in Saudi Arabia: Implications for Export Marketing Planning Secil...
