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Keywords: Movie
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (7): 880–902.
Published: 15 August 2023
...Vijaya Patil; Weng Marc Lim; Hema Date; Naveen Donthu; Satish Kumar Purpose This study aims to examine the intricate relationships in the making of a box office through a stakeholder lens that considers the influence of filmmakers and theatres on moviegoers' intention to watch a movie...
